Google Ads & PPC Management
Reach Customers Who Are Looking for Your Services
Put your offer in front of people searching for relevant services. A focused Google Ads campaign connects your message with the right audience and, with conversion tracking in place, helps you measure what visitors do next.
Strategy Before Spend
A Focused Approach to Paid Advertising
Effective paid advertising starts with a clear picture of who you want to reach and what they need. We align search terms and audience targeting with an offer that answers their intent, then shape the campaign around a budget your business is comfortable investing. The landing page completes the journey: it should match the ad’s message, explain the next step, and make it easy to take action. Together, these decisions give each campaign a clear purpose and a practical basis for refinement.
What’s Included in Your Campaign
Google Ads Account Audit
Review account structure, targeting, settings, and tracking to identify opportunities and issues before making changes.
Keyword Research & Campaign Planning
Find relevant searches, organize them by intent, and plan campaigns around your services and budget.
Campaign Setup & Ad Copy
Build campaigns with appropriate settings and write ads that connect your offer to relevant searches.
Conversion Tracking & Ongoing Optimization
Set up tracking for meaningful actions, then review spend, clicks, and tracked conversions to guide adjustments and reporting.
Campaign Options for Your Goals
Search Ads
Reach people actively searching for services like yours. We align keywords, ad copy, and landing pages with your business goals.
Display Advertising & Remarketing
Display ads can build awareness across relevant websites and apps. Remarketing can reconnect with past visitors when audience availability, consent settings, and platform policies allow. We recommend each option based on your goals.
1
Discovery: Define the Goal
2
Campaign Preparation: Build the Plan
3
Launch, Review & Optimize
PPC Services Built Around Your Needs
Account Audit
Request a Quote- Review account structure and settings.
- Assess keywords and search terms.
- Examine ad copy and landing-page alignment.
- Check available conversion tracking.
- Receive prioritized recommendations.
Campaign Setup
Request a Quote- Agree on goals, scope, and pricing before launch.
- Plan keywords, audiences, and campaign structure.
- Draft ads and configure campaign settings.
- Set up conversion tracking where feasible.
- Advertising spend is separate from management fees.
Monthly Management
Request a Quote- Review performance and search terms regularly.
- Adjust bids, budgets, and targeting as appropriate.
- Refine ads and campaign settings.
- Report on spend, clicks, and tracked conversions.
- Agree on the management scope and pricing before work begins.
Reporting That Supports Decisions
Clear reporting helps you understand where your Google Ads budget goes and how people respond. We review spend and clicks alongside conversion activity, so campaign decisions are grounded in the actions that matter to your business—not traffic alone.
When conversion tracking is configured correctly, cost per conversion can help reveal which keywords, ads, and landing pages warrant closer attention. We use these findings to discuss adjustments to targeting, messaging, and budget while recognizing that results can vary and tracking may not capture every customer interaction.
Frequently Asked Questions About Google Ads
Is advertising spend included in your management fees?
No. Advertising spend is separate from management fees and is paid toward the ad platform. We’ll discuss the proposed budget and scope of services before a campaign begins.
Do I need a dedicated landing page?
Not always. An existing page may work if it clearly matches the ad and makes the next step easy. We can review your current pages and recommend a dedicated landing page if it would better support the campaign.
How are conversions tracked?
Depending on your goals and available systems, we can configure tracking for actions such as form submissions or calls. We check that the setup is working, while noting that consent settings, browser behavior, and platform limitations can affect what gets recorded.
How soon can a campaign launch?
Timing depends on account access, the readiness of ads and landing pages, tracking setup, approvals, and platform review. After we assess these requirements, we can outline a realistic launch plan.
Can you guarantee leads or sales?
No. Paid advertising can help you reach relevant audiences, but leads and sales depend on factors including demand, competition, your offer, and the experience after someone clicks. We focus on careful setup, measurement, and ongoing improvement rather than promising specific outcomes.
What do you need to review an existing Google Ads account?
We typically need appropriate account access, your business goals, and context about past campaigns. We can also review the landing pages and available tracking to identify practical next steps.
Can you work with an existing advertising budget?
Yes. We can discuss your available budget alongside your target audience and campaign goals, then recommend an approach that fits the scope. A larger budget does not automatically mean better results.
What happens after a campaign goes live?
We review available performance data, check for tracking or delivery issues, and consider adjustments to keywords, ads, targeting, and budgets. The changes we recommend depend on what the data can reasonably support.
Will I be able to see campaign performance?
Yes. Reporting can cover spend, clicks, and recorded conversions, with cost per conversion included when tracking is configured correctly. We’ll explain what the data shows, its limitations, and which decisions it may help inform.
Let’s Plan Your Next Campaign
Tell the GA Systems team about your goals, audience, and current advertising setup. We’ll discuss a practical campaign approach and the next steps for getting started.